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WHY DO YOU NEED A WEBSITE?
Your ability to prosper as a company or organization is directly
related to your ability to communicate a message to the general
public, as well as to the specific audiences you target. Good
communication, internally to your employees and sales staff,
and externally to your suppliers and customers, builds effective
sales and supply chains, and helps control your costs through
logistics management and order tracking. In short, communication
going out is directly related to money coming in.
As a method of communication, a website is:
- Cost-Efficient - Compared with traditional media
advertising, the value of a website dwarfs the costs and
limited exposure of one-shot advertisements. In addition,
a website can cut printing and mailing costs as you can
present your marketing materials online (which can be
downloaded or printed by the customer), and you can immediately
communicate with your customers through the website or
via email without the typical expense of a mass mailing.
- Highly Effective - The volume of information
that can be presented on a website is unlimited compared
with the confined content of a traditional advertisement.
In addition, your customers can place orders, check on
the status of their orders, update information, etc. all
through the website. This enables you to expand sales
without adding employees or increasing operating costs.
- Widely Distributed - Your site is always available
and can be accessed by anyone, anywhere on the globe,
at any time. This potential to instantly increase your
customer base is unmatched.
- Easy to Update - As your business grows and
changes, you can quickly and easily update the content
on your site to reflect new information.
Unlike other mass media sources, websites regularly utilize
two-way communication, providing a unique interactivity
between company and customer. That is the chief reason the
Internet is changing the way business is done.
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I'd like to get started. How much
will this cost?
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